This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
"Never before has there been such a clear-eyed, understandable explanation of brand for the common man. As a manual for laying the foundation for which all of your marketing is built, Billion-Dollar Branding is indispensable. It will make you rich, thin and gorgeous." --Jay Conrad LevinsonFather of Guerrilla Marketing & author of countless extraordinary books on marketing "The least-pretentious, most-infinitely-readable, indisputably smart book on the art and science of marketing I've read in...well, forever. Blaine and Honey combine decades of practical experience (and no small amount of wit) into a truly insightful guide to the critical act of delivering consistent, meaningful brand behavior--to the benefit of both consumer and bottom-line. Indispensable to a growing business, every piece of advice in here applies to each and every Fortune 500 brand as well." --Kristi VandenBoschAdvertising Agency CEO, Publicis & Hal Riney and TBWA\TEQUILA "How can something be so damn fun to read, easy to understand, and enormously helpful? I don't know. But it is. Buying this book won't make your business much more successful. But reading it and acting on the brilliant ideas in it will."--Pamela Wallace Academy Award-winning screenwriter and film producerGo ahead. Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing.But for the businesses who understand brand, life becomes much easier---and much more profitable.If you have a business and think your business has a brand, "Billion-Dollar Branding" will make you think again. "Billion-Dollar Branding" will shake the very foundations of everything you thought you knew about branding, rattle it around, and dump it down in front of you to be reassembled into the basis for pulverizing your competition.Or, at the very least, make it easier to advertise your business, win friends, and influence prospects.No matter the size of your business, whether there's one employee or one hundred, "Billion-Dollar Branding" has down-to-earth, actionable advice for your marketing. Drawing from examples as wide ranging as McDonald's and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Denny's and the Disney Concert Hall, and various small businesses you've never heard of, "Billion-Dollar Branding" gets down to the business of branding---and offers a few laughs along the way. (Besides being career advertising professionals, both the authors have competed in the business of stand-up comedy. It's sometimes difficult to get them to behave.)No matter what kind of advertising you do for your business, whether you're a social media maniac or a hard-core, dyed-in-the-wool Direct Response fiend, or you insert a homemade flyer into your local paper once a month, "Billion-Dollar Branding" wants you to find your juicy center.
The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains:Important new chapters and updates that bring Whipple into the new digital worldNew content and examples for how to use social media and other emerging platformsIllustrate what's changing in the new world of advertising—and what isn'tHey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
The BN-63 Branding Iron is custom made with your name or message in a 2.25 x 1" space with no borders at no extra charge. After you order, a BrandNew representative will contact you about personalizing your branding iron. Makes a perfect gift for the craftsperson in your life!
Personalize your hand crafted works
Ideal for branding wood, leather and other brandable materials
Heat with any open flame or our SP-120 electronic heating element
Increase the sentimental and real value of of your work by personalizing every finished piece
50 Essential rules of great branding offers simple truths collected from 30 years advertising and marketing to some of the world’s best known brands.Witty. Creative. Informative. This elegantly designed and easy to read book makes understanding and improving your marketing and advertising a simple and enjoyable experience.Read what some reviews say:“...simple, clear, commonsensible and memorable.”Mike Wilson, Fmr. Advertising Director Austin American Statesman“Really practical advice and easy to understand”Austin Sheehan, SheehanFarmers Insurance“In this wonderfully simple book, Tad DeWree says it all—with his unique brand of incisive brilliance.”—Joey Green, author of “Contrary to popular Belief”and over 50 other titlesRead this book. From it you will learn how simplify your message. Make your advertising more relevant. You will laugh. You will gain knowledge. You will learn the tricks that the best marketers in the world rely on every day to make their messages cut through the clutter.50 Essential rules of branding is the product of Tad DeWree (Dallas, Texas). Tad is an award-wining ad creative and principal of Mind 4 Marketing, a Dallas-based consulting firm which provides communications and marketing solutions for national brands and owner-centric businesses. Advertising, technology and education are his passion.In 1995, Tad founded Thinking Inc, an early adopter of HD TV production, digital asset management and progressive internet technologies. In its 15 years, the integrated branding firm added over $1 Billion value to its roster of national clients and private ventures. Prior to consulting, Tad spent ten years in New York as an award-winning creative, producing work for American Airlines, Burger King, Canon, and other Fortune 100 companies at New York agencies J. Walter Thompson, Bloom/Publicis, Dentsu and at Temerlin McClain in Dallas.Mr. DeWree is a 1984 graduate of the College of Communication at The University of Texas at Austin. He has served on the UT College of Communication Advisory Board, the Executive Council of the Dallas Texas Exes, Dallas Texas Exes Business Network, and founded the Longhorn Business Forum. He has been a supporter of the AAF at Texas A&M, a communications advisor to the Endowment of Phi Kappa Psi, The Texas Alpha Endowment, as well as various celebrity foundations.Tad was a member of the Dr. Leonard Rubin Creative sequence at the University of Texas and works with fellow alumni to support the creative advertising program at the new Belo School of New Media.Mind 4 marketing services include: Brand building and awareness. Marketing operations. Advertising. Corporate communications and PR. Customer engagement. Increasing Demand Generation. Increasing sales enablement (leads to deals). Customer reference programs. Global campaigns. Database Marketing Product Management. M&A Brand reputation/trust Marketing. ROI metrics. New social media within integrated marketing programs. SEO marketing/Search engine optimization.Contact us at http://mind4marketing.com
Oregon Ducks Branding Grill IronItem #GT-550-UOROfficially licensed NCAA productNow you can be the ultimate grill master by branding your grilled food with this portable ceramic coated cast iron grill rack that turns ordinary grilled meat into works of art.Sear the Ducks logo onto the surface of your favorite meat.Comfortably rests on most gas grill racks, as well as, larger charcoal burning grills.How it works:Simply set the branding iron on your existing grill rack and preheat your grill to its highest setting, preferably over 300 degrees. Place your chicken or meat directly on the heated team logo, searing the image onto the meat as it cooks. Depending on the type of meat it typically takes between 20 seconds - 2 minutes to sear the image on.Once you have seared on your image you can reduce your cooking heat to your preferred cooking temperature and cook your meat to your satisfaction.Overall dimensions: 5.5" diameterSearing surface: 3" diameterMaterial(s): cast iron
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.
This versatile tool includes all of the tips and points needed for woodburning, soldering, leather craft, stencil, and Styrofoam cutting. Includes a 30 watt professional iron with 6 cord, 7 woodburning tips, 2 cutting and fusing tips, 1 soldering tip and a tool stand, all packed in a plastic case. Tool color may vary from that shown.
Professional grade model for all cats and dogs. 18 v rotary filer is twice the power and 1/2 the size of all other Peticure models. Its sleek design is ideal for the Peticure enthusiast. The Peticure Power includes the Peticure Safeguard.
Sleek design, Styled in zen green and chocolate.
Professional grade model, 2x Lighter than all other peticure models.
Twice the power at 18 volts. Adjustable speed control.