Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
50 Essential rules of great branding offers simple truths collected from 30 years advertising and marketing to some of the world’s best known brands.Witty. Creative. Informative. This elegantly designed and easy to read book makes understanding and improving your marketing and advertising a simple and enjoyable experience.Read what some reviews say:“...simple, clear, commonsensible and memorable.”Mike Wilson, Fmr. Advertising Director Austin American Statesman“Really practical advice and easy to understand”Austin Sheehan, SheehanFarmers Insurance“In this wonderfully simple book, Tad DeWree says it all—with his unique brand of incisive brilliance.”—Joey Green, author of “Contrary to popular Belief”and over 50 other titlesRead this book. From it you will learn how simplify your message. Make your advertising more relevant. You will laugh. You will gain knowledge. You will learn the tricks that the best marketers in the world rely on every day to make their messages cut through the clutter.50 Essential rules of branding is the product of Tad DeWree (Dallas, Texas). Tad is an award-wining ad creative and principal of Mind 4 Marketing, a Dallas-based consulting firm which provides communications and marketing solutions for national brands and owner-centric businesses. Advertising, technology and education are his passion.In 1995, Tad founded Thinking Inc, an early adopter of HD TV production, digital asset management and progressive internet technologies. In its 15 years, the integrated branding firm added over $1 Billion value to its roster of national clients and private ventures. Prior to consulting, Tad spent ten years in New York as an award-winning creative, producing work for American Airlines, Burger King, Canon, and other Fortune 100 companies at New York agencies J. Walter Thompson, Bloom/Publicis, Dentsu and at Temerlin McClain in Dallas.Mr. DeWree is a 1984 graduate of the College of Communication at The University of Texas at Austin. He has served on the UT College of Communication Advisory Board, the Executive Council of the Dallas Texas Exes, Dallas Texas Exes Business Network, and founded the Longhorn Business Forum. He has been a supporter of the AAF at Texas A&M, a communications advisor to the Endowment of Phi Kappa Psi, The Texas Alpha Endowment, as well as various celebrity foundations.Tad was a member of the Dr. Leonard Rubin Creative sequence at the University of Texas and works with fellow alumni to support the creative advertising program at the new Belo School of New Media.Mind 4 marketing services include: Brand building and awareness. Marketing operations. Advertising. Corporate communications and PR. Customer engagement. Increasing Demand Generation. Increasing sales enablement (leads to deals). Customer reference programs. Global campaigns. Database Marketing Product Management. M&A Brand reputation/trust Marketing. ROI metrics. New social media within integrated marketing programs. SEO marketing/Search engine optimization.Contact us at http://mind4marketing.com
Planning to introduce yourself at an event? Or need a good introduction to attract the right prospects? Personal Branding is an easy way to create a great business introduction. Standing in front of the room, or sitting next to someone at dinner, you need to be able to explain what you do, whom you help and how you help them. If you want prospects to come flocking, prepare the right introduction and brand yourself correctly.Now there is an e-book to help you craft an introduction that will support your desired branding. Have you ever had someone introduce you and thought, “is that what she thinks that I do?” Now you have easy steps to a great introduction, confidence and success.
[b]This is the new edition of the story of how the USA became the greatest and most influential brand of all.[/b]Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supremacy (Microsoft, Dell, IBM). America is well-informed (CNN, [i]Time, Newsweek[/i]) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.This book traces American history up to and including Obama, the values of Brand America and the growth of anti-Americanism. America is truly the greatest branding story of them all and this fully updated book tells it for the first time.
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